Branding /
strategy
An introductory meeting
One of the members of the organisation approached me after a recommendation. During our introductory meeting, we had several hours of conversation about the operation of the organisation and the deeply touching human aspect of their commitment.
According to their basic needs, we agreed on the task of a unified and representative communication strategy and appearance for them.
About the organisation
At the beginning of 2014, the community was established in the form of a table party and then a Facebook group, which now operates under the name Fathers for Justice (Apák az igazságért), as a social organisation with clearly defined goals.
It is a common experience that during the legal process, fathers are more disadvantaged than women in terms of child placement. Thus, at first the organisation was made up of fathers, but over time, mothers also became part of it to represent fairness together.
Within the framework of the Fathers for Justice organisation, hundreds of women, men and fathers representing all regions of Hungary and offer legal advice, exchange of experiences and professional press presence for those involved and participants in these processes.
The association needed a unique visual identity, in order to have a unified appearance and because they have become a reference point in legal circles.
About the logo
The logo, with its elegant and symbolic ligature of the letters
A and i, creates a unique shape for the association about the relationship between child and father. While the set of dots appearing as additional elements, refers to fathers, members, and association.
A refers to Father (Apa) and i to justice (igazság) in Hungarian.
The slogan of the organisation is "We can help" (Tudunk segíteni), at the same time it encourages asking for help and expresses the fact that support is possible.
The slogan of the organisation is "We can help" (Tudunk segíteni), at the same time it encourages asking for help and expresses the fact that support is possible.
Stands, ID cards and flyers for the events were prepared.
Social media
A guide and template was prepared for social media communication, which defines the atmosphere of the images to be used, the tone of voice and the content ratios, which the association can use independently from the beginning.
